For decades professional AV has been dominated by one particular product, the Matrix Switch. Lately, its strongly held territory has come under attack. The IPAV Pro series is at the vanguard of this AV paradigm shift, providing a complete product family with uniquely suited tools designed to replace every aspect of the Matrix. The IPAV Pro Series is one of the hottest products not only of the ISE in Amsterdam but of the whole year 2019.

For a long time, the telephone has been the medium for remote conferences. The Wireless Collaboration and Video Conferencing products have emerged from this and have changed the working culture. But: How do we communicate most successfully? Does every meeting has to be a video conference? When ist VC the right means? In the end, content is king, not video.

When transmitting AV signals, the transmission distance is decisive for the quality of image and sound. The signal attenuation increases with the transmission distance. Repeaters or extenders are usually used for extended signal ranges.
NEW: The PureLink PI2010 active HDMI 2.0 cable simply extends the range - with 18 Gbps High Speed.

Create a future-proof 4K infrastructure: Every Just Add Power product generation is fully backwards compatible. J + P Ultra HD over IP integrates seamlessly into a 1080p infrastructure - you just keep using switches, cables, and drivers. Installers can extend existing 1080p systems by 4K or create a new system atop the existing Cat cabling infrastructure. Flexibly, easily and without fiber cables.

PureTools is the new product series made for professional AV architectures. With their 4K HDBaseT, Audio DSP and intelligent EDID management features, the PureTools PSW Presentation Switchers are in the category of the few top products existing on the market.

The transmission of audio and video signals in the best quality over longest distances is the technical challenge - and the objective. This is our expertise. Proven in our PureTools Product Series.

The IPAV PRO series is new in every detail. It combines the revolutionary 10GbE IP switching technology with the strongest aluminium chassis ever, designed specifically for the rental and staging industry, made for the toughest field applications.

Update of a Revolution: Since 2010, PureLink’s comprehensive Fiber X range has been setting high standards, being the leading brand for optical fiber solutions. Now, PureLink introduces a new generation of AOC cables extending the bounds of possibilities for high-end installations considerably.

Patented and certified quality! Especially with cables, the details make the difference. This is why there is still room for innovation with HDMI cables.
Dealers, planners, installers and integrators need ever faster, more powerful and more multifunctional AV products that guarantee signal transmission over long distances and in permanently best quality.

MONTREAL — Feb. 19, 2018 — The SDVoE™ Alliance today announced that PureLink GmbH, a leading provider of digital connectivity solutions, joined the alliance as an adopting member at ISE 2018 and introduced its first products based on SDVoE technology, the IPAV PRO line.